Multifunctional products and superfoods are becoming increasingly popular

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This was stated by Marina Bychkova, General Manager of Maximum Ltd. (Russia), during her speech at the Dairy Olympics in the UAE.
Multifunctional products and superfoods are becoming increasingly popular
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“Multifunctional products are those used to reduce the risk of various diseases, and to maintain and improve health. Superfoods are natural food products with a high concentration of beneficial nutrients,” said Marina Bychkova, noting that the team is currently working on developing a wide range of lactose-free dairy products.

The expert also highlighted a strong demand for the development of healthy desserts and puddings, especially in the markets of Kazakhstan, Russia, and Belarus.

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