Milky Mist Launches High-Protein Milk
The launch extends Milky Mist’s protein-oriented portfolio beyond its existing products. The company’s range includes high-protein paneer, Greek yoghurt and Skyr, which Milky Mist describes as a high-protein plain yoghurt.
Milky Mist said sales demand for its high-protein paneer, Greek yoghurt and Skyr increased by about 50% year on year over the past two years. The company is using that reported growth to broaden its offering for consumers seeking convenient sources of dietary protein.
The new milk is sold in a 250 ml format, providing a single-serving option rather than a larger household pack. The company has positioned it as an everyday product that can be consumed at home, at work or while travelling.
Distribution has begun through selected trade channels in the domestic market, according to a company media release. Milky Mist expects to extend availability gradually as the product moves beyond its initial retail network.
The product is part of the company’s wider move into value-added dairy. Paneer is commonly used in Indian meals, while Greek yoghurt and Skyr provide thicker yoghurt formats. These products allow the company to offer dairy items aimed at particular consumption preferences instead of relying only on conventional liquid milk.
Milky Mist has not disclosed the new product’s precise protein content, price or a detailed timetable for broader distribution. The information provided also does not specify the product’s sales volume or its performance since launch.
