Milk’s Got Game Returns with SEC Athletes Powering Performance

The Dairy Alliance's "Milk’s Got Game" campaign is back, spotlighting the role of real dairy milk in enhancing athletic performance. This initiative, backed by dairy farm families in the Southeast, emphasizes milk's significance not just in the lives of athletes but also in their upbringing by their mothers. Featuring prominent SEC athletes like Gunner Stockton and Talyn Taylor from Georgia, and Jake Merklinger from Tennessee, the campaign highlights how real dairy milk, with its 8 grams of high-quality protein per serving, supports strength, recovery, and hydration.

Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance, noted, "Real dairy milk fueled these athletes while they were growing up, and it continues to power their routines today." This sentiment is echoed by the athletes and their mothers, who underscore the nutrient-rich benefits of dairy milk.

Tennessee dairy farmer Samantha Craun stated, "We are proud to join The Dairy Alliance to support the Southeast dairy industry and highlight how Milk’s Got Game." Another farmer, Jennifer Glover from Georgia, affirmed that milk has consistently delivered essential nutrition from their farms to families.

The campaign underscores the deep connection between family nutrition and athletic performance, stating success on the field often begins around the kitchen table. More insights and updates can be found on The Dairy Alliance's website or their social media platforms.