Lidl Netherlands Sets Organic Sales Targets Through 2030

Lidl Netherlands has introduced two organic-sales targets for 2030. The first covers the combined volume of potatoes, vegetables and fruit sold by the retailer, measured by weight: 12% is to be organically certified. The second applies to its private-label fresh liquid dairy range, where the target is 10% organic sales.

The discounter said the commitments form part of its aim to make organic food accessible and affordable. Imre ter Hedde, a sustainability specialist at Lidl, said the company wanted organic products to become a regular part of customers' shopping baskets rather than simply an option on its shelves.

Ter Hedde said the retailer was setting objectives for large categories, including fruit and vegetables and liquid dairy, in order to pursue measurable impact. He also said Lidl offered organic products at affordable prices and was providing farmers and growers with a long-term perspective.

The 2030 goals follow an earlier agreement with organic farmers. In 2024 Lidl signed the Hutspotakkoord, under which it committed to doubling the amount of organic fruit and vegetables it offered by 2026. The company said it reached that target in 2025.

Lidl announced the new commitments at its Lidl Campus in Huizen. Representatives from the food sector gathered there to discuss the move towards organic production and consumption, as well as the role supermarkets play in the food system.

Louise Vet, emeritus professor of evolutionary ecology at Wageningen University & Research, said the shift to organic farming presented substantial opportunities and that retailers had an important role in it. A separate price survey by Consumentenbond recently found that Lidl's organic products were cheaper than the industry average.