Lavazza and Müller Introduce Italian-Inspired Ready-to-Drink Coffee Range

Italian coffee company Lavazza has partnered with Müller to introduce a new range of ready-to-drink (RTD) coffees. This collaboration has resulted in four distinct dairy-based flavors: Cappuccino, Latte Macchiato, Caramel Latte, and Cappuccino Tiramisù, the latter of which draws inspiration from the well-known Italian dessert, Tiramisù. Each flavor is available in a 220ml format.

This launch represents Lavazza's inaugural foray into the refrigerated coffee segment. The products are currently available at Sainsbury's, with plans for wider distribution across additional retailers in the coming months. The RTD range has already been introduced in the German and Italian markets and is slated for expansion into other European countries soon.

Lavazza's partnership with The Championships, Wimbledon, will also see these products featured at the event's Wimbledon Queue. This strategic placement aims to bolster brand visibility and introduce the new range to a broader audience.