Lavazza's Entry into the Refrigerated Coffee Segment

Lavazza, a renowned Italian coffee company, has taken a significant step into the dairy-based beverage market. The company has partnered with Müller to launch a new range of ready-to-drink (RTD) coffees. This collaboration marks Lavazza's inaugural venture into the refrigerated coffee segment.

Product Launch and Strategic Partnerships

The new RTD coffee line includes four distinct dairy-based flavors, catering to a wide array of consumer preferences. This launch is part of a broader strategy to expand Lavazza's footprint in the chilled beverage sector.

In addition to the product launch, Lavazza has formed a strategic partnership with The Championships, Wimbledon. This collaboration is expected to enhance the brand's visibility and reinforce its presence in the global beverage market.

Modified: 2026/06/30

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