Kavli UK Welcomes New Managing Director as Flagship Brand Primula Celebrates Centenary
Source: The DairyNews
Kavli UK, a subsidiary of the esteemed Kavli Group, proudly unveils the appointment of Mark Butel as its new managing director.
Renowned for household favorites like Primula Cheese and Castle Maclellan pâté, Kavli UK has entrenched itself as a staple in British homes.
Celebrating its centennial milestone this April, Primula Cheese, a beloved squeezable cheese product, graces the shelves of major retailers alongside Castle Maclellan’s esteemed pâté, available in leading supermarkets including Asda, Tesco, and Co-op.
With over 15 years of dedicated service to Kavli UK, Butel steps into his new role as managing director, following a successful tenure of nine years as the company's head of sales.
Mark Butel's appointment aligns seamlessly with Primula's ambitious plans for market expansion in 2024. His stewardship promises the implementation of impactful marketing initiatives alongside unwavering dedication to corporate social responsibility endeavors.
Expressing his enthusiasm for the new role, Butel remarked, "Leading Kavli UK during this historic milestone is a profound honor. Our relentless pursuit of excellence, coupled with a steadfast commitment to growth and social responsibility, will guide our journey as we continue to deliver premium products to our loyal consumers."
At the core of Butel's vision lies the preservation and elevation of Kavli UK's esteemed legacy, characterized by beloved brands that have captured the hearts of consumers nationwide.
He continued, "Kavli UK's iconic brands, including Primula and Castle MacLellan, hold a special place in consumers' hearts. My vision is to build upon this legacy, fostering innovation and sustainable growth within the food sector."
Beyond its commercial endeavors, the Kavli Group, under the auspices of the Kavli Trust, remains committed to driving positive social impact. Demonstrating this commitment, the Kavli Trust contributed over £3 million to UK charities and local beneficiaries last year.
Celebrating its centennial milestone this April, Primula Cheese, a beloved squeezable cheese product, graces the shelves of major retailers alongside Castle Maclellan’s esteemed pâté, available in leading supermarkets including Asda, Tesco, and Co-op.
With over 15 years of dedicated service to Kavli UK, Butel steps into his new role as managing director, following a successful tenure of nine years as the company's head of sales.
Mark Butel's appointment aligns seamlessly with Primula's ambitious plans for market expansion in 2024. His stewardship promises the implementation of impactful marketing initiatives alongside unwavering dedication to corporate social responsibility endeavors.
Expressing his enthusiasm for the new role, Butel remarked, "Leading Kavli UK during this historic milestone is a profound honor. Our relentless pursuit of excellence, coupled with a steadfast commitment to growth and social responsibility, will guide our journey as we continue to deliver premium products to our loyal consumers."
At the core of Butel's vision lies the preservation and elevation of Kavli UK's esteemed legacy, characterized by beloved brands that have captured the hearts of consumers nationwide.
He continued, "Kavli UK's iconic brands, including Primula and Castle MacLellan, hold a special place in consumers' hearts. My vision is to build upon this legacy, fostering innovation and sustainable growth within the food sector."
Beyond its commercial endeavors, the Kavli Group, under the auspices of the Kavli Trust, remains committed to driving positive social impact. Demonstrating this commitment, the Kavli Trust contributed over £3 million to UK charities and local beneficiaries last year.
