Grupo Lala seeks to triple milk consumption in Mexico and expand in the US despite tariffs

Grupo Lala, a leading dairy food manufacturer, is setting ambitious goals for the next five years. The company plans to triple per capita milk consumption in Mexico, where the current rate is 30.5 liters per person—far below the World Health Organization's recommended 90 liters.

To confront this "brutal challenge," Marketing VP Javier Pejito expressed confidence in leveraging product innovation and consumer engagement to dispel myths about milk consumption and communicate its health benefits. In the US, Lala intends to capitalize on growth in the Hispanic market, despite the tariff policies under President Donald Trump. The company, which allocated 836 million pesos in capital expenditure in the first quarter, also plans to enhance consumer value perception to boost market share across its product categories, including yogurt, creams, and butter.

"There's a geographic opportunity we'll continue to address in the coming months and years," said Rosalina Tornel, Lala's Marketing VP, underscoring ongoing strategic evaluations to introduce innovations in response to tariff pressures.