GRB Dairy Foods Expands Beyond Ghee to Enter New Dairy Categories

GRB Dairy Foods Pvt. Ltd., a company synonymous with ghee in India, is expanding its product portfolio to include paneer and other dairy products by the end of 2026. This decision marks a significant shift for the Bengaluru-based firm, which has built a ₹1,000-crore business primarily on ghee over the past four decades.

Founded in 1984, GRB has been a major player in the FMCG sector, with its brand closely associated with ghee. However, the increasing competition and a market shift towards value-added dairy products have prompted the company to broaden its horizons. By diversifying into new categories, GRB aims to maintain its market position and adapt to changing consumer preferences.

In addition to its new dairy ventures, GRB continues to expand its presence in other food categories such as snacks, sweets, and spices. The company plans to introduce these new dairy products under entirely different brands, ensuring that its core identity remains intact while exploring new market opportunities.

This strategic move reflects a broader trend among legacy food brands to diversify their offerings and adapt to evolving market dynamics. By entering new dairy segments, GRB hopes to leverage its established brand reputation while capturing a share of the growing value-added dairy market.