France launches a government program to support the expansion and development of its companies in Saudi Arabia

The French government, through its entity "Business France," has launched a program titled "Booster Saudi Arabia Global Program" to support French national and multinational companies in their expansion and development within Saudi Arabia. This initiative comes as part of "Actisud", a regional cooperation program.

The aim of this support is to facilitate consultations and commercial growth in the Kingdom. It also includes areas of sustainable development as per Saudi Arabia's Vision 2030, while focusing on continued and effective investment for the benefit of both nations.

The program is being promoted as a strategic step to bolster commercial ties, forecasting a rise in shared technological endeavors and a stronger presence of French businesses in the region.