Fonterra Seeks Australian Court Ruling on Bega Cheese Brand Licensing
Source: DairyNews.today
Fonterra Co-operative Group has filed legal proceedings in Australia to secure its licensing agreement with Bega Cheese amid the ongoing divestment of its consumer business.
The New Zealand-based dairy giant is in the process of divesting its Fonterra Oceania and Fonterra Sri Lanka operations, which include a long-standing arrangement with Bega for the use of its brand on butter and cheese. The licensing agreement, established in 2001, grants Fonterra the rights to use the Bega brand for these products.
In a statement released on Wednesday, Fonterra expressed confidence in its legal position, asserting that the divestment process should not affect the terms of the agreement with Bega. The co-op is seeking clarity from the Australian court to ensure the continuation of the brand usage rights as part of its restructuring efforts.
In a statement released on Wednesday, Fonterra expressed confidence in its legal position, asserting that the divestment process should not affect the terms of the agreement with Bega. The co-op is seeking clarity from the Australian court to ensure the continuation of the brand usage rights as part of its restructuring efforts.
