Fedegán and FEP Launch Campaign to Promote Colombian Meat and Milk Globally

The leading Colombian cattle organization Fedegán, along with the Price Stabilization Fund (FEP), has launched a campaign titled "Carne Colombiana naturalmente / Leche Colombiana naturalmente". The campaign, officially presented in Santa Marta, seeks to project Colombian meat and milk to the world. According to Fedegán, the campaign highlights sustainability and added value, crucial factors for accessing new markets. Augusto Beltrán Segrera, the technical secretary of FEP, emphasized that the initiative seeks not only market differentiation but also builds an emotional connection with both domestic and international consumers.

The campaign is launched against the backdrop of Colombia's growing export numbers; during the first half of 2025, the country exported 20,261 tons of meat, nearly double the amount from the same period the previous year, with China as a leading market. The effort aims to strengthen Colombia's productive chain and consolidate a narrative of natural excellence, adopting slogans like "Carne colombiana naturalmente" and "Leche colombiana naturalmente" to emphasize minimal industrial intervention. With Colombia now exporting meat to nearly 30 countries, the campaign seeks to unify the message across the cattle and dairy sectors: "There are no separate cattlemen and dairy farmers; each cow produces both meat and milk."