Eva Group Unveils Urja Platinum: Targeted Cattle Feed for High-Yield Dairy Animals
In a development geared towards enhancing high-performance dairy farming, Eva Group has introduced Urja Platinum, a premium cattle feed designed for dairy animals that produce over 25 litres of milk per day. This innovative product was unveiled at an official launch event in Sandila, Hardoi, which was attended by senior government officials and relevant stakeholders from the sector.
The event signaled a significant step for the dairy industry in India as it adopts modern nutritional strategies. Jitendra B Singh, COO of Eva Group, made the public announcement through a LinkedIn post, emphasizing the scientific formulation and importance of Urja Platinum for the dairy community.
Urja Platinum meets the evolving nutritional needs of high milk-producing animals by providing a precise combination of high-quality protein, balanced minerals, and essential vitamins. The formulation draws from extensive field insights and is aimed at farmers managing cattle with high genetic merit. The product is in line with current industry trends toward data-driven dairy nutrition that maximizes feed efficiency and productivity.
The launch received support from prominent officials in the Animal Husbandry and Dairy Development Department, Government of Uttar Pradesh, including Shri Amit Ghosh, Principal Secretary, who served as the chief guest, and other dignitaries such as Shri Avneesh Singh from the Legislative Council. Their presence underscored the importance of private sector innovation in advancing dairy nutrition and farmer profitability.
With Uttar Pradesh at the forefront of milk production in India, the introduction of Urja Platinum comes at a crucial time when dairy farms are increasingly adopting precision feeding and management practices. Eva Group is planning to expand distribution in Uttar Pradesh and other major dairy-producing states like Punjab, Haryana, and Maharashtra.
The launch reflected Eva Group's commitment to technical training, continued research, and proactive engagement with dairy farmers, as articulated by Managing Director Navneet Ghidia, Director Priyanka Ghidia, and other company leaders during the event. Urja Platinum embodies the company's strategy to provide high-performance feed solutions that align with India's modern dairy standards.
