Emerging Trends and Regulations to Shape Asia Pacific's Food and Beverage Industry in 2025

As we look towards 2025, the Asia Pacific food and beverage industry is set for significant change with regulatory updates and emerging trends that will shape its future. Among the key updates is the much-debated EU Deforestation Regulation, whose delay has implications for the industry. Singapore's expansion of its Nutri-Grade to include sodium and fat content is another crucial change, demanding attention fr om industry players.
Economic challenges have prompted companies within the Asia Pacific to seek innovative strategies that provide added value to consumers. Several emerging categories are anticipated to witness rapid growth, including affordability and accessibility, alternative protein options, and 'better-for-you' products.
The dairy sector holds a strong position, particularly in China, wh ere governmental support and well-established domestic companies provide a solid foundation for growth. According to Dr. Philip Wescombe from the Yili Innovation Centre Oceania, China continues to have a growing demand for dairy.
The a2 Milk Company is capitalizing on this demand by enhancing its senior nutrition business in China. The firm plans to introduce China-labeled versions of its fortified adult milk powder products, which are aimed at boosting immune, bone, joint, and muscle health, thereby tapping into the market's potential.