Russian EkoNiva Opens Its First Flagship Store in China

The store is strategically located in a high-traffic area near the Academy of Social Sciences, a metro station, and a large shopping mall, which the company expects will help attract customers. The product range includes ultra-pasteurized milk with various fat content levels, as well as coffee drinks made using EkoNiva’s dairy products.

This retail project is part of the company’s broader strategy to promote its brand across China. The initiative includes livestreams and video content targeted at Chinese online platforms. “Our main goal is to increase the popularity of milk and dairy products in general, build trust in Russian products, and, of course, grow the EkoNiva brand in China,” said Stefan Dürr, President of EkoNiva Group.

The opening of the store follows the launch of the EkoNiva (Xi’an) Dairy Co trading house in January 2024. The local unit is actively involved in commercial operations and brand promotion, and oversees milk shipments via rail from Russia. Currently, the company exports ultra-pasteurized milk from its classic and Professional Line series, as well as 10% fat cream. Future plans include expanding the product range to include semi-hard and premium hard cheeses.

EkoNiva’s products are already available in several Chinese provinces, including Shaanxi, Henan, Zhejiang, Fujian, and Guangdong, and are also sold through major e-commerce platforms across the country.