Ecuadorian Milk Producers to Sell Directly Without Intermediaries

The government of Ecuador has introduced a new initiative enabling milk producers to sell their raw milk directly, eliminating the intermediary. This move is aimed at empowering dairy farmers by giving them access to a fair price for their milk and significantly improving their profitability. By removing intermediaries, producers can capture a larger portion of the product's final value and gain more control over production and sales conditions. Moreover, strengthening producer associations and cooperatives will be crucial for negotiating favorable contracts with the dairy industry. This scheme also enhances traceability, a feature increasingly valued by consumers and regulators.

While the direct sales model presents challenges, it offers opportunities for the industry to adjust procurement models and foster closer collaboration between producers and the industry, ultimately boosting supply chain efficiency. This decision marks a significant step for Ecuador's agricultural development, focusing on dignifying farm work and improving economic conditions for producers, critical for national agro-industrial growth and sustainability.