«Differentiate! Build a strong brand!» - Andrey Dvoychenkov, General Manager Arabian Peninsula&Pakistan at NielsenIQ (UAE)
Source: DairyNews.today
From April 7-10, the Dairy Olympics will take place in Al Ain, bringing together industry leaders, experts, and innovators. One of the key speakers, Andrey Dvoychenkov, General Manager for the Arabian Peninsula & Pakistan at NielsenIQ (UAE), will present on "Future Forward - Accelerating Growth in the FMCG Industry." In an exclusive interview with Dairy News, Andrey shared insights on the evolving role of market research and data analytics in the dairy sector, particularly in the Middle East and Pakistan. He also provided valuable advice for dairy companies looking to innovate and grow in today’s competitive market and discussed how events like the Dairy Olympics contribute to the industry's development.
Andrey, could you introduce NielsenIQ and explain your role as General Manager for the Arabian Peninsula & Pakistan?
We as the world’s leading consumer intelligence company deliver the Full View™ the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. By pairing the most robust and granular shopper data with AI-powered, predictive analytics solutions NIQ measure and deliver to clients what’s happening, why it’s happening, and what they should do next across FMCG and Tech & Durables industries.
How do you see the role of market research and data analytics evolving in the dairy industry, especially in the context of the Middle East and Pakistan?
Market research and data analytics are becoming increasingly vital not only in the dairy industry but across , driven by the need for efficiency, sustainability, and consumer insights. For instance, there's a growing demand for health-conscious and sustainable dairy products - understanding these trends helps companies tailor their products and marketing strategies to meet consumer needs. Moreover, open up new opportunities which will drive innovation pipeline e.g. as lactose-free , protein and plant-based dairy alternatives. By analyzing consumer data, companies can create personalized marketing campaigns that resonate with specific segments of the industry. This targeted approach increases engagement and loyalty both in the short and long term perspectives.
What advice would you offer dairy companies seeking to innovate and grow in today’s competitive market?
Differentiate , Differentiate and Differentiate - build a strong brand that resonates with consumers by highlighting your unique value propositions which is not necessary put the price as first -e.g. health & wellbeing benefits, convenience , unique local flavour , personalisation. Focus on providing exceptional customer service and engaging with consumers through various channels. which obviously will lead to increased loyalty and strong brand affinity.
As one of the key speakers at the Dairy Olympics, what are the main themes of your presentation? What key insights can attendees expect fr om your session?
We will talk a bit about past , a bit about present and look at future - cause it is wh ere opportunity lies.
Finally, what are your thoughts on the Dairy Olympics? In your view, how do events like this contribute to the development of the dairy industry?
The Dairy Olympics is an important event for the global dairy industry, bringing together experts, innovators, and leaders from around the world for sharing the latest insights, technologies, and best practices. This helps industry professionals stay updated on advancements and apply new knowledge to improve their business and generate high ROI.
Dairy Olympics 2025 is an international conference taking place from April 7-10, 2025, in the UAE, bringing together leading experts and specialists from the global dairy industry. This event will serve as a key platform for discussing current trends, innovations, and challenges facing the dairy sector.
We as the world’s leading consumer intelligence company deliver the Full View™ the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. By pairing the most robust and granular shopper data with AI-powered, predictive analytics solutions NIQ measure and deliver to clients what’s happening, why it’s happening, and what they should do next across FMCG and Tech & Durables industries.
How do you see the role of market research and data analytics evolving in the dairy industry, especially in the context of the Middle East and Pakistan?
Market research and data analytics are becoming increasingly vital not only in the dairy industry but across , driven by the need for efficiency, sustainability, and consumer insights. For instance, there's a growing demand for health-conscious and sustainable dairy products - understanding these trends helps companies tailor their products and marketing strategies to meet consumer needs. Moreover, open up new opportunities which will drive innovation pipeline e.g. as lactose-free , protein and plant-based dairy alternatives. By analyzing consumer data, companies can create personalized marketing campaigns that resonate with specific segments of the industry. This targeted approach increases engagement and loyalty both in the short and long term perspectives.
What advice would you offer dairy companies seeking to innovate and grow in today’s competitive market?
Differentiate , Differentiate and Differentiate - build a strong brand that resonates with consumers by highlighting your unique value propositions which is not necessary put the price as first -e.g. health & wellbeing benefits, convenience , unique local flavour , personalisation. Focus on providing exceptional customer service and engaging with consumers through various channels. which obviously will lead to increased loyalty and strong brand affinity.
As one of the key speakers at the Dairy Olympics, what are the main themes of your presentation? What key insights can attendees expect fr om your session?
We will talk a bit about past , a bit about present and look at future - cause it is wh ere opportunity lies.
Finally, what are your thoughts on the Dairy Olympics? In your view, how do events like this contribute to the development of the dairy industry?
The Dairy Olympics is an important event for the global dairy industry, bringing together experts, innovators, and leaders from around the world for sharing the latest insights, technologies, and best practices. This helps industry professionals stay updated on advancements and apply new knowledge to improve their business and generate high ROI.
Dairy Olympics 2025 is an international conference taking place from April 7-10, 2025, in the UAE, bringing together leading experts and specialists from the global dairy industry. This event will serve as a key platform for discussing current trends, innovations, and challenges facing the dairy sector.
The Olympics will showcase the latest technologies, sustainable solutions for dairy production, and insights into digitalization, environmental strategies, and emerging dairy markets.
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