Denmark Triumphs at the IDF World Dairy Summit 2025

The International Dairy Federation (IDF) and the International Milk Promotion (IMP) Group are thrilled to announce Denmark as the winner of the 2025 Yves Boutonnat International Milk Promotion Trophy, awarded during the 60th Anniversary celebrations of the IMP at the IDF World Dairy Summit 2025 in Santiago, Chile. This year’s competition highlighted exceptional innovation and marketing communication in generic dairy advertising, with finalists from Canada, Switzerland, and Denmark showcasing their campaigns to an international audience of dairy industry leaders. The 2025 finalists included:

• Canada – "Unique Environmental Farm Plans" presented by Pamela Nalewajek.
• Switzerland – "Don’t Just Play, Engage with Dairy" presented by Stefan Arnold.
• Denmark – "Think Dairy" presented by Anja Koch Rasmussen.

After a rigorous selection process, Denmark’s "Think Dairy" campaign was recognized for its creativity, impact, and contribution to promoting dairy in a positive and innovative way. The International Milk Promotion (IMP) group is the permanent taskforce of the IDF Standing Committee on Marketing, comprising around 20 member organizations involved in generic dairy marketing. This year marks the 60th Anniversary of the IMP, underscoring decades of collaboration and excellence in dairy marketing worldwide.