Delhi Milk Scheme Introduces Cow Milk and Co-Branded Products to Strengthen NCR Presence

In a significant move to modernize operations and align with consumer preferences, the Delhi Milk Scheme (DMS) has launched cow milk products along with co-branded offerings. This strategic initiative not only broadens the DMS's product portfolio but also enhances its retail presence across Delhi and the National Capital Region (NCR).

With the launch of these products, DMS booths and affiliated outlets will now offer fresh cow milk products, aimed at reinforcing its relevance in the competitive Indian dairy industry. The initiative is expected to strengthen the dairy value chain and foster inclusive growth opportunities, according to Alka Upadhyaya, Secretary of the Department of Animal Husbandry and Dairying.

“This product expansion is a step toward integrating rural milk producers more effectively with urban demand centres. It’s about enhancing livelihoods while offering better choices to consumers,” Upadhyaya stated.

Additionally, 22 new DMS booth allotments were announced, further solidifying the rural-urban dairy connection. Varsha Joshi, Additional Secretary at DAHD, emphasized the importance of this strategy in the organization's ongoing transformation.

DMS, established in 1959, currently operates around 600 booths and 500 affiliated outlets, marking the cow milk launch as a pivotal step toward consumer satisfaction and market responsiveness. The modernization aims to help DMS regain a competitive edge and serve as a model for state-run dairy cooperatives nationwide.