Danone Partners with Trendsétera for New Cultural Communication Strategy

Danone has strategically partnered with Trendsétera to revamp its communication strategy in Mexico. This collaboration will encompass brands like Bonafont, Activia, Danone, Danonino, Oikos, Levité, and Silk. The partnership aims to enhance the way Danone engages with diverse audiences, ranging from Mexican families to millennials and Gen Z, fostering messages that resonate with the company's core values of health, wellness, trust, and social impact.

Highlighting Danone's long-standing presence in Mexico, over 50 years, the new strategy reflects a global vision of "Our Planet, Our Health," integrating environmental care with consumer well-being. Danone’s substantial economic and social footprint is marked by over 15,000 employees, 35 plants, and extensive distribution networks across the nation.

With Trendsétera, Danone endeavors to create culturally sensitive messages that address themes of sustainability, inclusion, and emotional wellness, contributing to meaningful societal conversations.