Dairy Day Partners with Salesforce to Expand Market Reach

India 24.04.2026
Source: www.thehindu.com
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Dairy Day Ice Creams has teamed up with Salesforce to enhance its market presence. The company aims to double its retail footprint and achieve a revenue target of ₹1,000 crore over the next three years.
Dairy Day Partners with Salesforce to Expand Market Reach

Dairy Day Ice Creams, a Bengaluru-based manufacturer, has partnered with Salesforce to support its growth strategy. The collaboration focuses on expanding Dairy Day's presence in Tier 2 and Tier 3 markets in India. The company has implemented Agentforce Sales and Agentforce Service to digitize its front-end sales operations.

This digital transformation aims to provide real-time market visibility and operational agility, essential for Dairy Day's ambitious growth plans. The company targets a revenue milestone of ₹1,000 crore within the next three years by doubling its retail footprint.

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Agentforce Sales and Service platforms will enable better inventory tracking and enhance sales capabilities. Venkateswaran Krishnamoorthy, CTO of Dairy Day, emphasized the need for a flexible and resilient digital foundation to support scaling efforts.

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