Cheese Sales Soar with Private Label Boost: A Look at Key Subcategories
Source: The DairyNews
Cheese remains a powerhouse in the dairy industry, with robust growth driven by private-label sales across various subcategories.
According to data from Circana, the natural cheese category alone amassed an impressive $18.5 billion in dollar sales, marking a 3% year-over-year (YoY) increase. Let's delve into the key subcategories that contributed to this success.
Natural Cheese-Shredded:
Dollar sales: $6.95 billion (up 3% YoY)
Unit sales: 1.9 billion (up 2% YoY)
Private label dominates, mirroring overall subcategory trends.
Top performers include Tillamook, Borden, V&V Supremo, and Saputo's Frigo.
Natural Cheese-Chunks:
Dollar sales: $4.8 billion (up 4% YoY)
Unit sales: 1.1 billion (up 3% YoY)
Private label leads, experiencing a substantial 6% increase in both dollar and unit sales.
Tropical Cheese emerges as a standout performer.
Natural Cheese-Slices:
Dollar sales: $3.3 billion (up 3% YoY)
Unit sales: 977 million (unchanged YoY)
Private label dominates with a 5% increase in both dollar and unit sales.
Tillamook shines with impressive growth in dollar and unit sales.
Natural Cheese-Crumbled:
Dollar sales: $607 million (up 7% YoY)
Unit sales: 135 million (up 4% YoY)
Stoughton's Athenos leads in sales, with notable growth from La Morenita, El Mexicano, Frigo, and Verole.
Refrigerated Grated Cheese:
Dollar sales: $169 million (up 14% YoY)
Unit sales: 34 million (up 7% YoY)
Private label dominates, though with mixed results.
Belgioioso, Sartori, La Chona, Kraft, and Boars Head show significant growth.
While most cheese subcategories witnessed stellar performance, processed cheese experienced mixed results. Despite minor declines in dollar and unit sales, private label remains a dominant force. Notable performers include Kraft, Borden, and Bel Brands USA's Boursin.
Despite challenges, the cheese industry continues to thrive, fueled by consumer demand and innovative product offerings. With private label playing a pivotal role in driving growth, manufacturers are poised to capitalize on evolving market trends and consumer preferences.
Natural Cheese-Shredded:
Dollar sales: $6.95 billion (up 3% YoY)
Unit sales: 1.9 billion (up 2% YoY)
Private label dominates, mirroring overall subcategory trends.
Top performers include Tillamook, Borden, V&V Supremo, and Saputo's Frigo.
Natural Cheese-Chunks:
Dollar sales: $4.8 billion (up 4% YoY)
Unit sales: 1.1 billion (up 3% YoY)
Private label leads, experiencing a substantial 6% increase in both dollar and unit sales.
Tropical Cheese emerges as a standout performer.
Natural Cheese-Slices:
Dollar sales: $3.3 billion (up 3% YoY)
Unit sales: 977 million (unchanged YoY)
Private label dominates with a 5% increase in both dollar and unit sales.
Tillamook shines with impressive growth in dollar and unit sales.
Natural Cheese-Crumbled:
Dollar sales: $607 million (up 7% YoY)
Unit sales: 135 million (up 4% YoY)
Stoughton's Athenos leads in sales, with notable growth from La Morenita, El Mexicano, Frigo, and Verole.
Refrigerated Grated Cheese:
Dollar sales: $169 million (up 14% YoY)
Unit sales: 34 million (up 7% YoY)
Private label dominates, though with mixed results.
Belgioioso, Sartori, La Chona, Kraft, and Boars Head show significant growth.
While most cheese subcategories witnessed stellar performance, processed cheese experienced mixed results. Despite minor declines in dollar and unit sales, private label remains a dominant force. Notable performers include Kraft, Borden, and Bel Brands USA's Boursin.
Despite challenges, the cheese industry continues to thrive, fueled by consumer demand and innovative product offerings. With private label playing a pivotal role in driving growth, manufacturers are poised to capitalize on evolving market trends and consumer preferences.
