Cass and Jianhua Group Forge Strategic Partnership, Officially Enter Hong Kong Cheese Market
Source: The DairyNews
Available now at designated retail points across various regions in Hong Kong. Cass, the top cheese brand in Southern China, has entered into a strategic collaboration with Jianhua Group to officially launch its premium cheese products in the Hong Kong market. Jianhua Group will act as the exclusive general agent for Cass in Hong Kong, aiding the entry of Cass cheese products into the Hong Kong market. The signing ceremony and project launch took place today.
According to the collaboration agreement, Jianhua Group will introduce various iconic Cass products to local consumers through its retail network across different regions of Hong Kong. Leveraging its high-end cold chain logistics distribution system, Jianhua Group will make Cass products available at designated retail points in various regions of Hong Kong. The initial product offerings for the Hong Kong market include "007 Probiotic Family Cheese (Original Flavor)," "After an Hour After Eating," and "Original Cheese."
These products are now available at designated retail points in various regions of Hong Kong, including popular supermarkets like Parknshop, Wellcome, China Resources Vanguard U Select, Mr. Bao Dian, FRESH, Fresh Life, and starting February and March, in Circle K and 7-11 convenience stores, totaling over 1,000 points of sale.
Cass, the number one cheese brand in Southern China by sales volume, has been focusing on the development of low-temperature dairy products for 24 years. Cass cheese is fermented from the best international strains and high-quality raw milk, adhering to EU standards and receiving global recognition with the SGS Global Golden Standard Certificate and international awards for delicacies. Cass products lead the market in four aspects: milk source, culture, technological process, and quality system.
The three products introduced to Hong Kong will be delivered to all sales points by Jianhua Group's exclusive cold chain logistics team. The team's logistics solution, combined with an investment of nearly HKD 100 million in artificial intelligence and automation system equipment, makes it the first service provider in Hong Kong to offer seamless automated cold chain logistics solutions, ensuring the best quality preservation and hygienic conditions of food products throughout the transportation process.
Vicky Wang, the founder and general manager of Cass, expressed enthusiasm about entering the Hong Kong market, considering it a strategic move to enhance their presence in the Greater Bay Area. The collaboration with Jianhua Group is expected to elevate the competitiveness of the Cass brand and pave the way for future international expansions.
Ling Weiye, Chairman of Jianhua Group, highlighted the honor of being a strategic partner to Cass. He emphasized their rich experience in retail and food trade, coupled with an extensive distribution network. Jianhua Group aims to provide high-quality cheese products to local consumers in Hong Kong through this partnership, utilizing their seamless automated cold chain logistics system.
The collaboration marks the beginning of Cass's presence in Hong Kong, offering residents fresh, high-quality, and safe cheese products. Both companies expressed their commitment to providing a convenient and top-notch shopping experience for Hong Kong consumers, with Cass now poised to explore foreign markets in the future.
These products are now available at designated retail points in various regions of Hong Kong, including popular supermarkets like Parknshop, Wellcome, China Resources Vanguard U Select, Mr. Bao Dian, FRESH, Fresh Life, and starting February and March, in Circle K and 7-11 convenience stores, totaling over 1,000 points of sale.
Cass, the number one cheese brand in Southern China by sales volume, has been focusing on the development of low-temperature dairy products for 24 years. Cass cheese is fermented from the best international strains and high-quality raw milk, adhering to EU standards and receiving global recognition with the SGS Global Golden Standard Certificate and international awards for delicacies. Cass products lead the market in four aspects: milk source, culture, technological process, and quality system.
The three products introduced to Hong Kong will be delivered to all sales points by Jianhua Group's exclusive cold chain logistics team. The team's logistics solution, combined with an investment of nearly HKD 100 million in artificial intelligence and automation system equipment, makes it the first service provider in Hong Kong to offer seamless automated cold chain logistics solutions, ensuring the best quality preservation and hygienic conditions of food products throughout the transportation process.
Vicky Wang, the founder and general manager of Cass, expressed enthusiasm about entering the Hong Kong market, considering it a strategic move to enhance their presence in the Greater Bay Area. The collaboration with Jianhua Group is expected to elevate the competitiveness of the Cass brand and pave the way for future international expansions.
Ling Weiye, Chairman of Jianhua Group, highlighted the honor of being a strategic partner to Cass. He emphasized their rich experience in retail and food trade, coupled with an extensive distribution network. Jianhua Group aims to provide high-quality cheese products to local consumers in Hong Kong through this partnership, utilizing their seamless automated cold chain logistics system.
The collaboration marks the beginning of Cass's presence in Hong Kong, offering residents fresh, high-quality, and safe cheese products. Both companies expressed their commitment to providing a convenient and top-notch shopping experience for Hong Kong consumers, with Cass now poised to explore foreign markets in the future.
