Cadbury's New Chocolate: Milkinis and its Strategic Launch in India
Sourse: dairynews.today
Cadbury Dairy Milk launches 'Milkinis', a milk crème-filled chocolate, marking a strategic push into the Indian agribusiness market with comprehensive marketing.
Mondelez India's recent launch of the 'Milkinis' chocolate by Cadbury Dairy Milk signals a strategic pivot in the global agribusiness and confectionery sectors. This new product, featuring a milk crème filling, is designed to cater to evolving consumer snacking habits and is a notable addition to the fast-moving consumer goods (FMCG) market. Vice President of Marketing at Mondelez India, Nitin Saini, emphasized the importance of 'Milkinis' as a new foundation for the Cadbury Dairy Milk brand in India.
Sukesh Nayak, Chief Creative Officer at Ogilvy India, highlighted the 'creamy milk crème filling' as the product's unique selling proposition. The launch is supported by a 360-degree campaign encompassing television, digital media, and social media influencer collaborations. The timing of this launch, along with the extensive marketing effort, underscores the company's confidence in the product's potential to capture a significant share of the Indian market. This approach not only showcases innovative product development but also offers insights into the strategies of modern dairy economics.
Sukesh Nayak, Chief Creative Officer at Ogilvy India, highlighted the 'creamy milk crème filling' as the product's unique selling proposition. The launch is supported by a 360-degree campaign encompassing television, digital media, and social media influencer collaborations. The timing of this launch, along with the extensive marketing effort, underscores the company's confidence in the product's potential to capture a significant share of the Indian market. This approach not only showcases innovative product development but also offers insights into the strategies of modern dairy economics.
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