Barebells Launches High-Protein Milk Drink in the U.S. Market

Barebells has expanded its ready-to-drink (RTD) lineup with the launch of a new high-protein milk drink in the United States. The product, crafted from ultra-filtered milk, is designed to cater to health-conscious consumers looking for convenient nutrition options. Each can provides 24 grams of protein and contains only 2 grams of sugar.

The introduction of this milk drink follows Barebells' recent entry into the U.S. market with its Protein Soda range in October, indicating the brand's strategy to diversify its offerings beyond protein bars. The Brand Manager, Isa Galvan, highlighted the brand's commitment to balancing flavor, texture, and functional nutrition.

The milk drink is available in three flavors: Berry, Choco, and Vanilla, and is marketed as an easy-to-consume, high-quality protein source. It is being distributed across major U.S. retailers like Walmart, The Vitamin Shoppe, GNC, and through Barebells' online platforms.

With this launch, Barebells aims to capitalize on the growing demand for functional, on-the-go nutrition in the high-protein dairy beverage segment.