Arla Introduces Cultura Range in the UK Market
Sourse: dairynews.today
Arla has launched its Cultura product line in the UK, focusing on gut health with six offerings.
Arla has introduced its Cultura range in the UK, featuring a unique blend of bacterial cultures, vitamin D, calcium, protein, and fiber, all lactose-free. The range is developed to offer a milder taste than other fermented dairy products. Stuart Ibberson, Arla's brand director, shared that their goal is to become the most trusted gut-health brand, emphasizing the launch of a marketing campaign from September 2025. The range consists of three 500ml gut health milk drinks and three 450g gut health yogurts. Arla Cultura is already available in Denmark, the Netherlands, and Sweden, with the UK launch set for September 1st.
