Almarai Partners with Google Cloud to Drive Digital Transformation and Boost Customer Experience in Middle East
With the Middle East’s rapidly growing population and changing consumer expectations, Almarai is focusing on digital innovation to optimize its operations and maintain its reputation for delivering world-class products and service. By migrating its critical systems to Google Cloud, Almarai taps into a scalable, flexible, and cost-effective platform designed to support faster innovation and meet the demands of a dynamic industry landscape.
“At Almarai, we are committed to providing the highest quality products and services to our customers,” said Danko Maras, Chief Financial Officer. “Our partnership with Google Cloud highlights our dedication to innovation and pursuit of excellence. We are confident that this collaboration will enable us to explore new growth opportunities and enhance our customer experience.”
Almarai’s digital transformation strategy includes two main initiatives: migrating its SAP workloads to Google Cloud via SAP RISE and transitioning its sales applications to the cloud. These initiatives empower Almarai to leverage Google Cloud’s advanced infrastructure for a range of benefits:
- Enhanced Operational Efficiency: Google Cloud’s robust and secure infrastructure allows Almarai to achieve optimal performance and ensure reliable operations.
- Accelerated Innovation: The platform enables the rapid development and deployment of applications and services, allowing Almarai to quickly respond to market shifts.
- Scalability for Growth: Google Cloud’s scalability supports Almarai’s growth ambitions, optimizing resources to accommodate expansion seamlessly.
- Streamlined Integration: Almarai benefits from smooth integration with Google Cloud and other providers, allowing data-driven insights and efficient processes with advanced analytics and automation.
- Data Sovereignty Compliance: By hosting data within Saudi Arabia, Almarai meets local regulatory requirements, maintaining control over data as part of Saudi Vision 2030 and supporting the Kingdom’s digital transformation goals.
“We are pleased to partner with Google Cloud on our digital transformation journey,” said Dr. Faisal Alnasser, Almarai’s Chief Information Officer. “Our global aspirations call for agile technology and exceptional customer experiences to lead in the FMCG industry. Google Cloud’s top-tier infrastructure and technology give us the foundation to achieve our strategic goals and deliver outstanding value to our customers.”
Bader Almadi, Google Cloud’s Country Manager for Saudi Arabia, added, “Almarai is a pioneer in the food and beverage industry, and we are proud to support its digital transformation. By leveraging Google Cloud’s infrastructure, Almarai is not only enhancing operational efficiency but also setting a new regional benchmark for customer experience. Almarai’s dedication to digital innovation is an inspiration to businesses across the Middle East.”
