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Adoption of SenseHub Technology Eases Dairy Farming Challenges in Ireland

Ireland 28.01.2026
Sourse: www.agriland.ie
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Ashleigh Fennell, a dairy farmer in County Carlow, Ireland, has adopted SenseHub Behavior Monitoring Technology to address labor challenges and improve farm efficiency. The technology provides 24/7 monitoring of her herd, reducing the time and effort required for manual checks and improving the accuracy of breeding season management.
Adoption of SenseHub Technology Eases Dairy Farming Challenges in Ireland

Ashleigh Fennell, a dairy farmer on the border of County Kildare and Carlow, Ireland, has integrated SenseHub Behavior Monitoring Technology into her farm operations. This technology, developed by MSD Animal Health, offers continuous monitoring of cattle behavior, aiding farmers in efficiently managing their herds.

Fennell, who transitioned her farm back to dairy in 2019, manages a herd of 100 cows. One of the significant challenges she faced was the labor-intensive process of manually checking cows for heat during the breeding season. By investing in SenseHub technology, she has been able to automate this process, freeing up her time and reducing stress levels associated with the demanding calving and breeding periods.

The SenseHub collars help detect behavioral changes in cows, allowing early identification of health issues or nutritional deficiencies. This early detection is crucial for maintaining cow health and productivity, particularly during the transition period after calving. Fennell reports that the technology has eliminated guesswork from the breeding process, improving accuracy and reducing costs over time.

The introduction of SenseHub has also provided Fennell with more personal time, as she can monitor the herd remotely through her phone. This shift has not only enhanced her farm's operational efficiency but also improved her quality of life.

The implementation of SenseHub is part of a broader series exploring how technology impacts dairy farming life in Ireland. The 'Life with SenseHub Series' spans from January to March, showcasing various farmers' experiences and the diverse applications of SenseHub in improving farm management practices.

Overall, SenseHub technology represents a significant advancement in dairy farming, offering a data-driven approach to herd management that supports both farm productivity and farmer well-being.


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