Russian Abi made the first shipment of products to Saudi Arabia
Russian producer "Abi" made the first shipment of products to Saudi Arabia; a batch of goods with a volume of 5 tons will be delivered by sea. In retail chains in Saudi Arabia, the company will present four plant-based Foodgital products (cutlets, nuggets, pasties, “Chebupeli”) and sweet pastries “Chebupai” with the flavors “Juicy Apple” and “Ripe Cherry.”
For the shipment sent for export, Abi received a certificate of compliance with the requirements of the Saudi Food and Drug Administration (SFDA). To obtain this document, the product must meet strict labeling and composition requirements. Independent laboratory tests confirmed the products' compliance with microbiological and physicochemical quality and safety indicators.
Especially for the start of sales in the Kingdom of Saudi Arabia, product packaging was adapted and translated into Arabic. With the participation of partners, a brand communication platform was also developed, taking into account the cultural characteristics of the region.
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