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Smart Protein Launches Premium Active and Wellness Supplements in Tesco

Source: The DairyNews
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Smart Protein, a premium nutrition and supplement brand, has introduced a new range of 12 core products designed for both active lifestyles and overall wellness.
Smart Protein Launches Premium Active and Wellness Supplements in Tesco
The nutritionist-formulated products aim to simplify nutrition for everyone, offering a variety of 'Active' sports nutrition items such as protein powders, creatine, and electrolytes for improved workouts and performance.

Additionally, the 'Wellness' category includes vitamins and supplements like nootropics, gummies, and super greens, focusing on nurturing the body and uplifting the mind.

Available in Tesco stores across the UK, Smart Protein aims to make nutrition accessible and straightforward, providing high-quality, delicious products to support various lifestyle goals.

David Weir, founder and CEO of Smart Protein’s parent company, The Original Fit Factory, explained: “It’s incredibly exciting to be launching the new Smart Protein range, especially so with the support of one of the UK’s biggest retailers in Tesco. Our products are for anyone looking to take small steps towards being their best and achieving a lifestyle edge – it’s about providing people with life hacks to live smarter.”

He continued: “A lot of people want to do more for their health but don’t know where to start or what to do because nutrition has become complicated – we want to change that, revolutionising the nutritional supplements space”.
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February 2024
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