Purabi Ice Cream expands across Assam to meet soaring summer demand
Source: dairynews.today
Purabi Ice Cream, a local Assam brand, is scaling its distribution to meet increasing summer demand with authentic milk-based products.
With rising temperatures in Assam, Purabi Ice Cream is expanding its distribution network to meet the soaring summer demand. Introduced last year by the West Assam Milk Producers’ Cooperative Union Ltd.
(WAMUL), Purabi Ice Cream offers six core flavours — Vanilla, Strawberry, Kesar, Pista, Chocolate, Mango, and Fruit n Nut — and is praised for its authenticity and pure milk sourcing from local dairy farmers.
"We are extremely pleased with the consumer response to both our ice cream and flavoured milk," said Satya Brata Bose, Managing Director of NEDFL. "Last year’s launch was limited, but sales exceeded expectations. With a stronger network across Assam, we are confident in meeting the demand."
Purabi’s products are now available on key platforms such as Blinkit and Swiggy Instamart, enhancing their market reach. The initiative underscores local agricultural support, as highlighted by Assam’s Chief Minister, Himanta Biswa Sarma.
(WAMUL), Purabi Ice Cream offers six core flavours — Vanilla, Strawberry, Kesar, Pista, Chocolate, Mango, and Fruit n Nut — and is praised for its authenticity and pure milk sourcing from local dairy farmers.
"We are extremely pleased with the consumer response to both our ice cream and flavoured milk," said Satya Brata Bose, Managing Director of NEDFL. "Last year’s launch was limited, but sales exceeded expectations. With a stronger network across Assam, we are confident in meeting the demand."
Purabi’s products are now available on key platforms such as Blinkit and Swiggy Instamart, enhancing their market reach. The initiative underscores local agricultural support, as highlighted by Assam’s Chief Minister, Himanta Biswa Sarma.
