Punjab Slashes Verka Dairy Prices in Major Relief Move

The Punjab government, under Chief Minister Bhagwant Singh Mann, has announced a major reduction in dairy prices, providing a direct relief to the state's residents. The initiative decreases ghee prices by ₹30-35 per kilogram and reduces paneer costs by ₹15 per kilogram. This strategic move is a part of the administration's comprehensive price reduction plan, prioritizing consumer welfare and enhancing the cooperative dairy system.

The primary goal of the price slash is to alleviate the economic strain caused by inflation on Punjab's households, particularly benefiting poor and middle-class families who spend a substantial part of their income on essential food products. By improving affordability, the administration seeks to boost nutritional access and stimulate demand, leading to increased sales volumes.

This reduction is expected to not only benefit consumers but also support farmers, as increased sales of Verka products could bolster farmers' incomes and strengthen cooperative institutions statewide. The policy aims to balance both consumer affordability and the interests of agricultural producers, reinforcing the cooperative dairy model in Punjab.

Furthermore, the administration anticipates that higher consumption volumes will lead to increased tax revenues, further supporting the state's development initiatives. This price reduction is part of a broader economic strategy that aligns with Punjab's vision for growth and prosperity.