GCMMF Expands Sagar Brand with Nationwide Launch of Sagar Skimmed Milk
Source: The DairyNews
Gujarat Cooperative Milk Marketing Federation (GCMMF), the marketing powerhouse behind the Amul and Sagar brands, has introduced Sagar Skimmed Milk across India. A stalwart in the milk powder and ghee segments, Sagar is extending its footprint to the fresh skimmed milk category.
In response to evolving consumer preferences, Jayen Mehta, Managing Director of GCMMF, stated, "To meet the expectations of the changing consumer, we are launching Sagar Skimmed Milk at the most affordable price to cater to the economic segment as well as provide fat-free milk for health-conscious consumers."
Sagar Skimmed Milk, known as India's largest-selling Skimmed Milk Powder brand, is now available in various pack sizes: 250ml (Rs. 10), 500ml (Rs. 20), one-litre (Rs. 40), two-litre (Rs. 78), and six-litre packs tailored for hotels, restaurants, and caterers. Consumers can find it at nearby retail outlets, Amul parlours, milk booths, and modern format stores.
In addition to Sagar Skimmed Milk, GCMMF offers a diverse range of fresh milk products, including Amul Buffalo milk (6.5% milk fat), Amul Gold (6% fat), Amul Shakti (4.5% fat), Amul Cow milk (4% fat), Amul Taaza (3% fat), and Amul Slim n Trim (1.5% fat). Sagar Skimmed Milk complements this product lineup, ensuring that GCMMF caters to the varied requirements of its diverse customer base.
With 98 dairy plants spread across India, GCMMF boasts a daily milk handling capacity of 50 million litres. These facilities are equipped with modern technologies to efficiently process, pack, and store a wide range of milk and milk products. The expansion of the Sagar brand reflects GCMMF's commitment to meeting the dynamic demands of the Indian market.
Sagar Skimmed Milk, known as India's largest-selling Skimmed Milk Powder brand, is now available in various pack sizes: 250ml (Rs. 10), 500ml (Rs. 20), one-litre (Rs. 40), two-litre (Rs. 78), and six-litre packs tailored for hotels, restaurants, and caterers. Consumers can find it at nearby retail outlets, Amul parlours, milk booths, and modern format stores.
In addition to Sagar Skimmed Milk, GCMMF offers a diverse range of fresh milk products, including Amul Buffalo milk (6.5% milk fat), Amul Gold (6% fat), Amul Shakti (4.5% fat), Amul Cow milk (4% fat), Amul Taaza (3% fat), and Amul Slim n Trim (1.5% fat). Sagar Skimmed Milk complements this product lineup, ensuring that GCMMF caters to the varied requirements of its diverse customer base.
With 98 dairy plants spread across India, GCMMF boasts a daily milk handling capacity of 50 million litres. These facilities are equipped with modern technologies to efficiently process, pack, and store a wide range of milk and milk products. The expansion of the Sagar brand reflects GCMMF's commitment to meeting the dynamic demands of the Indian market.
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