Victor Allen’s Unveils Ice Cream-Inspired RTD Iced Coffees
Source: The DairyNews
In a bid to tantalize taste buds, US-based coffee manufacturer Trilliant has rolled out two delectable offerings: Victor Allen’s Breyers Cookies & Cream and Magnum Double Caramel RTD iced coffees.
The Magnum Double Caramel variant promises a delightful blend of chocolate, caramel, and ice cream essence, while the Breyers Iced Coffee tempts with its cookies and cream infusion, both crafted with real cream and sugar for a harmonious balance of flavor and energy, according to Trilliant.
Zac McAuley, director of brand marketing at Victor Allen’s Coffee, expressed enthusiasm for the innovation, stating, "At Victor Allen’s, we are thrilled to continually introduce our fans to new and enticing flavor experiences, redefining indulgence within RTD iced coffee. With consumers increasingly seeking flavor variety beyond traditional mocha, vanilla, and caramel, we’re excited to cater to these preferences with indulgent offerings from iconic Unilever brands like Magnum and Breyers."
Lisa Vortsman, chief marketing officer for US ice cream at Unilever, echoed the sentiment, remarking, "Unilever is thrilled to collaborate with Victor Allen’s, bringing ice cream enthusiasts a fresh perspective on beloved brands like Breyers and Magnum. We look forward to delivering moments of pure delight to fans throughout the day, whether it’s savoring an ice cream treat after dinner or grabbing a bottle of iced coffee on the go."
This launch follows Victor Allen’s partnership with Mars Wrigley last year to introduce RTD iced coffee beverages inspired by Twix and Snickers.
Available now at retailers nationwide, Victor Allen’s Magnum and Breyers Iced Coffees aim to elevate the coffee-drinking experience with a dash of indulgence.
Zac McAuley, director of brand marketing at Victor Allen’s Coffee, expressed enthusiasm for the innovation, stating, "At Victor Allen’s, we are thrilled to continually introduce our fans to new and enticing flavor experiences, redefining indulgence within RTD iced coffee. With consumers increasingly seeking flavor variety beyond traditional mocha, vanilla, and caramel, we’re excited to cater to these preferences with indulgent offerings from iconic Unilever brands like Magnum and Breyers."
Lisa Vortsman, chief marketing officer for US ice cream at Unilever, echoed the sentiment, remarking, "Unilever is thrilled to collaborate with Victor Allen’s, bringing ice cream enthusiasts a fresh perspective on beloved brands like Breyers and Magnum. We look forward to delivering moments of pure delight to fans throughout the day, whether it’s savoring an ice cream treat after dinner or grabbing a bottle of iced coffee on the go."
This launch follows Victor Allen’s partnership with Mars Wrigley last year to introduce RTD iced coffee beverages inspired by Twix and Snickers.
Available now at retailers nationwide, Victor Allen’s Magnum and Breyers Iced Coffees aim to elevate the coffee-drinking experience with a dash of indulgence.
