Shaping the Future of Healthy Beverages at Gulfood Manufacturing 2025
As the global beverage industry accelerates toward innovation, sustainability, and health-driven reformulation, Super Food FZCO — one of the UAE’s most forward-thinking beverage solution providers — is preparing for Gulfood Manufacturing 2025 (Dubai, November 4–6). We spoke with Yashica Hikel, Commercial Director at Super Food FZCO, about the company’s strategy, regional trends, and what visitors can expect to see at their stand.
Yashica, Super Food FZCO will be exhibiting at Gulfood Manufacturing 2025. What makes this event so important for your company and for the wider beverage industry?
Gulfood Manufacturing is one of the most influential platforms for food and beverage manufacturing, ingredients, processing, and packaging. It gathers more than 45,000 industry professionals fr om 140 countries, providing a unique space for innovation and strategic connections.
For us, this event is about more than visibility. It’s an opportunity to meet with existing partners, connect with new clients, and exchange insights about the key forces shaping the industry — particularly around health, functionality, and clean-label innovation.
What are the main focus areas Super Food FZCO will highlight during the exhibition?
We’re focusing on three core pillars that define our approach and expertise:
- Sugar Reduction
We reformulate using fruit filler concentrates and natural flavor modulators — no artificial sweeteners, no hidden additives. Each solution is transparent, compliant, and customized to your brand’s goals.
Benefits: Sugar reduction without sweeteners, Clean-label compliance, Consumer trust, Regulatory alignment - Nutri-Score Optimization
We integrate Nutri-Score targets from the start — adjusting sugar, sodium, and calorie content while enhancing protein, fiber, and fruit/vegetable inputs. The result: a better score, great taste, and cost efficiency.
Benefits: Stronger shelf appeal, Compliance with EU & global standards, Balanced nutrition, taste, and cost , Clear, transparent labeling - Tastify™ Formula Constructor
Tastify™ is Super Food’s proprietary co-creation platform, enabling R&D teams to design the ideal blend from over 1,000 ingredients. Clients set their targets — color, flavor, texture, and cost — and we craft precise, scalable recipes that meet clean-label and Nutri-Score objectives.
How do you view the Middle East’s role in shaping the future of the global beverage market?
The Middle East — especially the UAE — is rapidly emerging as a center of beverage innovation. Consumers are more health-conscious, and governments are supporting this transformation through labeling and taxation policies. Combined with the region’s export capacity, this creates a powerful base for long-term growth.
Over the next five years, our goal is to turn opportunities like Gulfood Manufacturing into tangible growth — building new product pipelines, driving co-development projects, and expanding exports into high-potential markets such as North Africa and other African territory.
What are your expectations from Gulfood Manufacturing 2025?
We see this event as a launchpad for collaboration. With more than 2,500 exhibitors from 79 countries and a global food sector projected to reach USD 9.4 trillion by 2027, this is wh ere innovation meets opportunity. For Super Food FZCO, it’s the perfect setting to strengthen partnerships and shape the future of healthier beverage solutions.
Finally, what message would you like to share with visitors ahead of the event?
If you’re attending Gulfood Manufacturing 2025, we’d love to meet you. Visit us at Hall Concourse 2, CC7–8, and let’s explore how we can work together to develop smarter, cleaner, and more sustainable beverage solutions for the markets of tomorrow.
Gulfood Manufacturing 2025
November 4–6, 2025 | Dubai World Trade Centre
Visit iDrink Super Food: Hall Concourse 2, CC7–8
