Shandong Good Products Brand Elevates Regional Firms' Impact
Source: The DairyNews
Shandong Good Products has emerged as a powerful regional public brand in East China's Shandong province, signifying excellence in products and services within the region. Zibo city in Shandong is responding to this recognition by strengthening its brand-building efforts, aiming to enhance brand quality competitiveness and drive high-quality development.

In the latest announcement, nine products from eight companies in Zibo, Shandong, were included in the second group of the new Shandong Good Products list. This brings the total number of honored products from the city to 33.
Zibo Huaguang Royal Ceramics Technology and Culture Co Ltd is among the recognized entities, with its Qianfeng Cuise ceramics range gaining acclaim at the 2023 Beijing Presenting Event. The company has embraced a path of cultural and creative transformation, preserving the essence of Chinese culture while introducing innovative elements to create exquisite ceramic products.
Shandong Deyi Dairy Co Ltd, a major player in the low-temperature milk market in the province, has optimized preservation technology for its Xianjing milk product range, which has gained popularity for its high nutritional value. The Shandong Good Products brand has expanded the reach of Deyi Dairy's products to over 20 provinces in China, meeting the daily demands of 20 million consumers for fresh and high-quality milk.
Zibo Water Ring Vacuum Pump Factory Co Ltd also saw its water ring vacuum pump and compressor products included in the second batch of Shandong Good Products. The company's strategic focus on building a strong brand through a comprehensive brand culture system and systematic planning has resulted in its leading vacuum equipment gradually replacing imported products in the market.
Zibo Huaguang Royal Ceramics Technology and Culture Co Ltd is among the recognized entities, with its Qianfeng Cuise ceramics range gaining acclaim at the 2023 Beijing Presenting Event. The company has embraced a path of cultural and creative transformation, preserving the essence of Chinese culture while introducing innovative elements to create exquisite ceramic products.
Shandong Deyi Dairy Co Ltd, a major player in the low-temperature milk market in the province, has optimized preservation technology for its Xianjing milk product range, which has gained popularity for its high nutritional value. The Shandong Good Products brand has expanded the reach of Deyi Dairy's products to over 20 provinces in China, meeting the daily demands of 20 million consumers for fresh and high-quality milk.
Zibo Water Ring Vacuum Pump Factory Co Ltd also saw its water ring vacuum pump and compressor products included in the second batch of Shandong Good Products. The company's strategic focus on building a strong brand through a comprehensive brand culture system and systematic planning has resulted in its leading vacuum equipment gradually replacing imported products in the market.