Rocca Targets Food Service Sector to Boost Growth by 2026

Rocca, a company co-founded by Rosi Barbosa, is focusing on the food service sector as a crucial area for growth in the coming years. The company has an annual revenue surpassing R$ 20 million and sees the sector as a key pillar for its expansion strategy. Rocca's approach includes strengthening its commercial structure, entering new regions, and developing partnerships with culinary operators.

The company notes an increasing consumer preference for products with simpler labels and more natural formulations, prompting food service operators to seek higher-value ingredients for competitive differentiation. This trend is driving demand for versatile ingredients like dulce de leche, which Rocca positions as a strategic component in various gastronomic offerings.

The shift in consumer preferences is not just a business growth plan for Rocca, but it also highlights a significant trend in the market. The competition is increasingly focusing on the value that products add to professional operations rather than the products themselves. This environment allows traditional ingredients to find new opportunities when they meet the demands for quality, standardization, and diverse application possibilities.

Rosi Barbosa, co-founder of Rocca, emphasizes that the market is showing a growing openness to ingredients that offer a combination of quality, origin, and versatility. This combination makes products like dulce de leche a strategic element in different gastronomic proposals.