Rich Products, Funfetti collaborate on new products
Source: The DairyNews
Rich Products and Funfetti Unveil Exciting Collaborative Lineup
In an exciting alliance, Rich Products and Funfetti have joined forces to introduce an array of innovative in-store bakery (ISB) products, marking a first in the market. The dynamic duo is set to launch a series of delectable treats, including the Rich’s Funfetti Celebration, Funfetti Celebration Cake, Funfetti Cheesecake, Funfetti Cheesecake Single Slice, and Funfetti Bettercreme icing.
Scheduled for debut this year, these delightful creations are a result of merging the iconic Funfetti brand with Rich’s formidable ISB category leadership. Alvino Battistoni, Vice President of ISB&D Direct Chains at Rich Products, expressed excitement about the collaboration, stating, “Both Rich’s and the Funfetti brand have a long history of delivering innovative products and inspiring celebratory moments, so this collaboration is a natural fit. We’re thrilled to expand our portfolio, offering ISB operators a fun lineup of offerings that we know consumers will love.”
Leading the lineup is Rich’s Funfetti Celebration Cake, a quarter-sheet white cake adorned with vibrant candy bits and topped with Buttercreme icing and sprinkles—an ideal choice for sweet celebrations. Boasting a shelf life of 365 days frozen and five days refrigerated, this cake promises to be a delightful addition to any occasion.
The Funfetti Cheesecakes, packed with the flavor of birthday cake, feature colorful candy bits on a rich graham cracker crust, drizzled with decorative white icing. Available as individually wrapped 3.25-ounce slices and a whole six-inch, 24-ounce cake, these products cater to shoppers seeking anytime treats and desserts for special occasions. The cheesecakes come with a shelf life of 365 days frozen and five days refrigerated.
Introducing a novel twist on Rich’s Bettercreme whipped icing, Rich’s Funfetti Bettercreme boasts a vanilla flavor, Funfetti sprinkles, and a smooth, light, creamy taste. Packaged in a nine-pound pail, Funfetti Bettercreme has an impressive shelf life of 540 days frozen and seven days refrigerated.
Dan Anglemyer, Chief Operating Officer at Hometown Food Company, the parent company of Funfetti, expressed enthusiasm about the collaboration, stating, “Funfetti has been delivering baking products to help families transform any day into a celebration for 30 years. As a company dedicated to inspiring possibilities, Rich’s offers a broad portfolio of creative solutions and strong industry leadership that’s a great match with the Funfetti brand. We’re looking forward to creating more special moments for families through this partnership.” Get ready to indulge in a celebration of flavors with the Rich Products and Funfetti collaboration.
Scheduled for debut this year, these delightful creations are a result of merging the iconic Funfetti brand with Rich’s formidable ISB category leadership. Alvino Battistoni, Vice President of ISB&D Direct Chains at Rich Products, expressed excitement about the collaboration, stating, “Both Rich’s and the Funfetti brand have a long history of delivering innovative products and inspiring celebratory moments, so this collaboration is a natural fit. We’re thrilled to expand our portfolio, offering ISB operators a fun lineup of offerings that we know consumers will love.”
Leading the lineup is Rich’s Funfetti Celebration Cake, a quarter-sheet white cake adorned with vibrant candy bits and topped with Buttercreme icing and sprinkles—an ideal choice for sweet celebrations. Boasting a shelf life of 365 days frozen and five days refrigerated, this cake promises to be a delightful addition to any occasion.
The Funfetti Cheesecakes, packed with the flavor of birthday cake, feature colorful candy bits on a rich graham cracker crust, drizzled with decorative white icing. Available as individually wrapped 3.25-ounce slices and a whole six-inch, 24-ounce cake, these products cater to shoppers seeking anytime treats and desserts for special occasions. The cheesecakes come with a shelf life of 365 days frozen and five days refrigerated.
Introducing a novel twist on Rich’s Bettercreme whipped icing, Rich’s Funfetti Bettercreme boasts a vanilla flavor, Funfetti sprinkles, and a smooth, light, creamy taste. Packaged in a nine-pound pail, Funfetti Bettercreme has an impressive shelf life of 540 days frozen and seven days refrigerated.
Dan Anglemyer, Chief Operating Officer at Hometown Food Company, the parent company of Funfetti, expressed enthusiasm about the collaboration, stating, “Funfetti has been delivering baking products to help families transform any day into a celebration for 30 years. As a company dedicated to inspiring possibilities, Rich’s offers a broad portfolio of creative solutions and strong industry leadership that’s a great match with the Funfetti brand. We’re looking forward to creating more special moments for families through this partnership.” Get ready to indulge in a celebration of flavors with the Rich Products and Funfetti collaboration.
