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PulpForm: The New Shape of Sustainable Packaging

World 28.05.2025
Source: DairyNews.today
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In an era where environmental imperatives and regulatory pressures are reshaping the packaging landscape, PulpForm emerges as a transformative innovation poised to redefine industry standards.


PulpForm: The New Shape of Sustainable Packaging
Developed by Magic, a pioneer in sustainable materials, PulpForm is a compostable, thermoformable airlaid made from cellulose that seamlessly blends performance with ecological responsibility and innovative design. Rooted in dedicated research and development, PulpForm is a cellulose-based airlaid material that can be dry-molded into high-strength, structured packaging solutions without the need for water. Unlike traditional wet molding processes— which consume vast quantities of water and entail lengthy drying times—dry molding offers significant advantages: reduced energy consumption, faster production cycles, and a markedly lower environmental footprint.

Constructed entirely from natural fibers, PulpForm is biodegradable and compostable, aligning with the circular economy. Its versatility spans applications from protective logistics to food, cosmetics, and medical packaging.

Boasting excellent mechanical strength, adaptable formability, and compatibility with printing and customization techniques, PulpForm provides a tangible alternative to rigid plastics and conventional paper-based materials. It embodies a truly circular solution for companies committed to ecological transition and sustainable development.

The introduction of PulpForm signifies a pivotal chapter in Magic’s evolution. Since 2015, when it launched Spongel—a biodegradable superabsorbent powder—and established an industrial facility for producing eco-sustainable airlaid Airgel grade materials, Magic has consistently advanced its mission to integrate sustainability with cutting-edge technology.

With PulpForm, Magic cements its position as a leading technological partner in the quest for responsible packaging solutions. Every innovation from the company reflects a clear vision: to harmonize sustainability and technological progress in delivering smart, efficient, and low-impact products for a greener future.

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