Prostokvashino - Flagship of Russia's Dairy Sector - NTech-500 Brand Ranking
The final NTech-500 ranking for 2024 once again confirmed the positions of the largest FMCG brands represented on the Russian food market. The top 10 of the ranking included both transnational corporations and national brands demonstrating stable sales dynamics.
The Prostokvashino brand from Danone not only consistently ranks in the top 3 of the overall ranking but also holds leading positions in several key dairy product categories.
Prostokvashino by Danone is one of the few brands operating as a multi-category flagship, present in segments ranging from milk and sour cream to yogurts and tvorog (quark) products.
Key achievements in the ranking:
⦁ No. 1 in fermented milk products (80,895),
⦁ No. 1 in sour cream (182,121),
⦁ No. 1 in tvorog (142,694, +16,988),
⦁ No. 2 in milk (88,162, +13,835),
⦁ No. 4 in tvorog masses and syrki (glazed curd snacks) (45,637),
⦁ No. 7 in stirred yogurts (48,934).
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