Promised Land Dairy and PEEPS® Collaborate for a New Easter Treat
Dallas, Texas - This Easter, children and parents alike have something new to look forward to in their colorful baskets. Promised Land Dairy, known for its creamy and rich milk flavors, has partnered with PEEPS® to introduce PEEPS® Sweet Marshmallow Milk, a limited-time offering available through April 20 in select grocers nationwide.
This collaboration captures the creamy goodness Promised Land Dairy is renowned for, paired with the delectable taste of PEEPS® Marshmallow, a seasonal favorite for over seventy years. Heather Foitek, vice president of marketing and sales for LALA U.S., which owns Promised Land Dairy, expressed excitement about the partnership, stating, "PEEPS® has been the perfect partner in this limited-time product. Our only concern now is if parents will leave any for the kids or the Easter bunny…it’s just that good!"
This marks the first brand partnership for the 38-year-old iconic dairy brand established in Texas, with a commitment to producing naturally richer and more indulgent milk. Promised Land Dairy continues its tradition of old-fashioned values by providing kosher-certified, no-added-hormones milk free of artificial colors and flavors.
Caitlin Servian, Brand Manager for PEEPS®, described the collaboration as a new way to bring the PEEPS® magic beyond Easter baskets, capturing the beloved marshmallow flavor in a delightful milk form for Easter celebrations.
Besides the Sweet Marshmallow Milk, Promised Land Dairy offers other popular flavors like Midnight Chocolate Milk and Very Berry Strawberry Milk, alongside seasonal varieties.
About Promised Land Dairy: Established in Floresville, Texas, in 1987, Promised Land Dairy prides itself on offering flavorful premium milk products. More information about their products can be found at www.promisedlanddairy.com.
About Just Born Quality Confections: A third-generation family-owned candy manufacturer, Just Born is known for beloved brands such as PEEPS®, MIKE AND IKE®, and HOT TAMALES®. The company has been a significant part of American traditions for over a century, with more details available at www.justborn.com.
