Yogurt manufacturer will pay $10 thousand to give up the phone for a month

According to the company, they were prompted to start such an action by reports about the dangerous consequences of social networks and long-term use of smartphones. In response to these studies, Siggi's decided to launch a “digital detox” program for the brand.

“The idea behind our brand is to cut out the unnecessary, just like using fewer ingredients in yoghurt, we believe that fewer digital distractions can make people's lives better. The goal of the program is to show people the benefits of quitting digital technologies in the hope that this will help form new healthy habits in 2024 and beyond,” said Siggi’s.

Anyone wishing to participate in the promotion must submit an application on the company’s website before January 31. Ten who complete the challenge will each receive $10,000, as well as a safe for their smartphone, a new flip phone with a SIM card and "some more Siggi's yogurt."