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PROFECO Reveals the Most Affordable and Quality Whole Milk

Mexico 29.07.2025
Sourse: dairynews.today
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An in-depth study by Mexico's consumer protection agency highlights the most cost-effective and high-quality whole milk brands.
PROFECO Reveals the Most Affordable and Quality Whole Milk
The Mexican Federal Consumer Protection Agency (PROFECO) has conducted a comprehensive study to determine the most affordable whole milk brands in the Mexican market that comply with quality standards. The findings are of significant interest to consumers seeking to optimize their budgets without compromising nutrition and to the dairy industry, which faces constant pressure to offer competitive dairy products. Additionally, PROFECO's analysis goes beyond price, assessing nutritional composition, standard compliance, and labeling accuracy.

Selecto Brand, Great Value, and Valley Foods emerged as the top affordable choices, offering a balance between cost and quality. This information directly influences the purchasing decisions of millions of households and encourages healthy competition among dairy producers to improve efficiency in their supply chains.

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