Piracanjuba introduces Christmas packaging for cream and condensed milk

The range comprises Piracanjuba cream in 200g packs and semi-skimmed condensed milk in 395g packs. The condensed milk has a fat content of 6%. Both packs feature Christmas-inspired designs.

The seasonal editions are already on sale through major supermarket chains and other retail outlets across Brazil. Their availability coincides with shopping and food preparation for the year-end festivities.

The packaging initiative is intended to connect the products with festive cooking and gatherings of family and friends. Cream and condensed milk are used in desserts, cakes, pies and other recipes traditionally prepared in Brazilian kitchens during the holiday season.

Piracanjuba's stated aim is to strengthen the emotional connection between food, celebrations and memories, while renewing the presentation of established products in its range. The company is using the designs to associate the brand with recipes passed down through generations of Brazilian families.

Lisiane Campos, marketing director of Grupo Piracanjuba, said: “Christmas has flavours that awaken memories and recipes that tell family stories. With the themed packaging, we want to celebrate these traditions, strengthen connections and be present at another special moment in our consumers' lives.”