Piracanjuba: A Leader in Dairy and Social Innovation

Based in Brazil, Piracanjuba has firmly established itself as a staple in the dairy market. Known for its emphasis on quality and innovation, the company offers a wide range of products that cater to the diverse needs of its consumers.

Important Company Events

Piracanjuba has launched the 'Missing PortrAIts' campaign, utilizing artificial intelligence to assist in locating missing persons throughout Brazil. This project highlights the company's technological capabilities and commitment to addressing significant societal issues.

In a strategic move, Piracanjuba has expanded its portfolio in the premium cheese segment by acquiring Basel Láctea, a Brazilian company renowned for its artisanal cheeses. This acquisition is designed to merge Basel's specialized production capabilities with Piracanjuba's extensive distribution network.

Further strengthening its industrial structure, the company has finalized the acquisition of Laticínio Sertão, including the Monteirópolis (AL) unit, bringing Piracanjuba's total number of industrial units in Brazil to 12.

Company Plans

Piracanjuba is integrating technology with social impact while expanding in the state of Alagoas through new acquisitions and constructions. The company's strategy involves both organic and inorganic growth, aiming to be a major consolidator in Brazil's dairy industry.

With three significant acquisitions in the cheese sector and expanded milk sourcing in strategic regions like the Northeast of Brazil, Piracanjuba targets R$ 13 billion in sales this year. The company is developing products that meet consumer demand for nutritional and sensory expectations.

Grupo Piracanjuba pioneered the launch of lactose-free milk and dairy products in response to the growing demand for health-related product attributes. The company's product development approach balances nutritional value, taste, and quality.

Piracanjuba has initiated a new national advertising campaign featuring a humorous film titled 'Sílabas'. This campaign highlights the brand's diverse milk product range, including whole milk, skimmed milk, lactose-free milk, A2 milk, and milk with 10g of protein.

Ranked ninth among dairy brands, Piracanjuba continues to strive for industry excellence. The São Jorge d’Oeste plant is designed to process up to 1.2 million litres of milk daily, expanding the company's presence in Paraná and providing infrastructure for strategic product categories.

Piracanjuba is a diamond sponsor of the Milk Summit Mercosul 2026 and has started a new local operation in Brazil, utilizing an industrial facility in Monteirópolis with plans for adaptation and expansion. The company aims to improve production indicators and raw-milk quality, increase milk collection, and develop additional product lines.

Management

Marcelo Costa Martins represents Piracanjuba, focusing on institutional and government relations within the Brazilian dairy sector.