Nestlé Argentina's CEO Discusses Competitiveness and Economic Challenges
Gian Carlo Aubry, CEO of Nestlé for Argentina, Paraguay, and Uruguay, addressed the ongoing economic challenges and opportunities during his participation in the 2026 Palermo Rural Exhibition. Aubry highlighted the importance of maintaining consistent economic policies to enhance industrial competitiveness and boost the purchasing power of Argentine consumers.
Aubry noted a positive trend in inflation rates, emphasizing a significant achievement in reducing inflation to below 2% in the previous month. He advocated for market-driven currency valuation to foster competitiveness, citing recent legislative efforts to remove barriers to free competition and access to foreign exchange and credit as positive developments.
He pointed out the need to restore salary levels to stimulate consumption, linking public infrastructure development to economic dynamism and job creation. Aubry observed a stark contrast in economic activity between Buenos Aires and regions with strong energy and mining sectors, such as Neuquén.
Discussing the industrial sector, Aubry identified weaknesses in Argentina's industrial fabric, advocating for a stronger industrial base capable of generating employment and technological advancement. He stressed the importance of a legal framework conducive to industrial growth and job creation.
In terms of market competition, Aubry mentioned that Nestlé is working to optimize production systems and improve competitiveness by leveraging artificial intelligence and professional training. He noted the challenges posed by the informal economy, which complicates fair competition.
Aubry also addressed the company's marketing strategies, highlighting efforts to increase marketing budgets and run promotions to attract consumers. He mentioned the introduction of new products, such as Seattle's Best Coffee, as a strategic move to capture market share and respond to changing consumer demands.
Despite facing challenges in profitability, Aubry expressed optimism about the future, acknowledging the improvements in the economic environment and the company's ongoing efforts to adapt and compete effectively.
