Nestlé Lindahls Launches First UK Multi-Channel Animation Campaign

High-protein dairy brand Nestlé Lindahls has made a significant move by launching its first UK multi-channel animation campaign. The initiative underscores the crucial role of refuelling at every phase of the fitness journey.

Running until March 31, the 'Good Move' campaign can be seen across various platforms including ITV, Sky, Channel 5, Channel 4, Food Network, as well as broadcast video-on-demand and social media. The advertisement seeks to cater to a broader audience, acknowledging that not everyone identifies as a regular gym goer who responds to high-intensity fitness messaging.

Lactalis Nestlé Chilled Dairy’s marketing manager, Matt Davis, expressed the brand’s commitment to supporting consumers at different stages of their fitness journeys. By offering its high-protein, fat-free, and low-sugar Kvarg as a go-to refuelling option, the brand hopes to nurture new consumers. The product features delectable flavors such as raspberry, vanilla white chocolate, and stracciatella, with each pot containing 15g of protein.

Davis stated, "At Lindahls, we strive to celebrate every everyday decision made by our customers, whether big or small. This multi-channel campaign allows us to connect with and support new audiences in their personal fitness journeys."