Nampak Liquid Cartons and Woodlands Dairy Introduce Tethered Cap Carton
Source: The DairyNews
Nampak Liquid Cartons and Woodlands Dairy have joined forces to launch a tethered cap carton in South Africa, aiming to address the issue of plastic pollution. This innovative design prevents the cap from becoming separated from the carton during its journey for recycling, offering a sustainable solution for consumers and the environment.
Raymond Dube from Nampak Liquid Cartons highlights the importance of brands adopting sustainable practices, emphasizing the role of packaging in ensuring product quality while making a positive impact on the environment. Woodlands Dairy stands as the pioneering company in South Africa to introduce the tethered cap design, developed in collaboration with Swiss-based packaging company Svalinn, with a focus on environmental stewardship and consumer satisfaction.
Research underscores the growing consumer preference for sustainable products, with a significant emotional connection to brands that prioritize sustainability. Additionally, findings indicate a strong preference for cartons with tethered caps, reflecting consumer demand for functional and eco-friendly packaging solutions.
Marisa Maccaferri of Woodlands Dairy underscores the role of consumer demand in driving change and emphasizes the importance of packaging partners like Nampak Liquid Cartons in meeting sustainability goals while ensuring product quality and safety. The tethered cap carton will be initially introduced for Woodlands Dairy's 2-litre milk cartons, aligning with the company's commitment to sustainability and consumer preferences.
Research underscores the growing consumer preference for sustainable products, with a significant emotional connection to brands that prioritize sustainability. Additionally, findings indicate a strong preference for cartons with tethered caps, reflecting consumer demand for functional and eco-friendly packaging solutions.
Marisa Maccaferri of Woodlands Dairy underscores the role of consumer demand in driving change and emphasizes the importance of packaging partners like Nampak Liquid Cartons in meeting sustainability goals while ensuring product quality and safety. The tethered cap carton will be initially introduced for Woodlands Dairy's 2-litre milk cartons, aligning with the company's commitment to sustainability and consumer preferences.
