Mother Dairy Partners with NCOL to Distribute Bharat Organics Products in Delhi-NCR
Source: DairyNews.today
Mother Dairy announced on Tuesday that it has entered into a memorandum of understanding (MoU) with National Cooperative Organics Ltd (NCOL) to exclusively distribute NCOL’s organic products under the ‘Bharat Organics’ brand across the Delhi-NCR region.
In a statement, Mother Dairy confirmed its partnership with Bharat Organics as the exclusive distributor for the range of organic products, which will be made available through its extensive distribution network in the region. The collaboration marks the launch of 'Bharat Organics Atta' and 'Bharat Organics Sweetener (Jaggery)' in the NCR market.
Manish Bandlish, Managing Director of Mother Dairy, stated, “Through this partnership, we aim to build a healthier and more sustainable India. By combining NCOL’s expertise in organic farming with our well-established distribution network, we are in a strong position to make premium organic products more affordable and accessible to consumers.”
The ‘Bharat Organics’ product range will be available at 300 Safal stores, as well as approximately 10,000 general trade outlets throughout Delhi-NCR, in addition to modern trade channels and e-commerce platforms.
Vipul Mittal, Managing Director of NCOL, emphasized, “Atta is just the beginning. Our vision is to offer a complete range of organic staples that cater to the everyday needs of consumers while ensuring fair returns for organic farmers.”
Founded in 1974, Mother Dairy is a wholly-owned subsidiary of the National Dairy Development Board (NDDB). The company is a leading player in the dairy industry, offering a wide range of products including milk, ice cream, paneer, and ghee, as well as edible oils and fresh produce under the 'SaSafal' brand.
NCOL, a multi-state cooperative society, aims to promote organic farming through cooperative models, creating organic clusters and ensuring fair trade practices. It is supported by institutions such as NDDB, NAFED, NCDC, GCMMF Ltd, and NCCF.
Manish Bandlish, Managing Director of Mother Dairy, stated, “Through this partnership, we aim to build a healthier and more sustainable India. By combining NCOL’s expertise in organic farming with our well-established distribution network, we are in a strong position to make premium organic products more affordable and accessible to consumers.”
The ‘Bharat Organics’ product range will be available at 300 Safal stores, as well as approximately 10,000 general trade outlets throughout Delhi-NCR, in addition to modern trade channels and e-commerce platforms.
Vipul Mittal, Managing Director of NCOL, emphasized, “Atta is just the beginning. Our vision is to offer a complete range of organic staples that cater to the everyday needs of consumers while ensuring fair returns for organic farmers.”
Founded in 1974, Mother Dairy is a wholly-owned subsidiary of the National Dairy Development Board (NDDB). The company is a leading player in the dairy industry, offering a wide range of products including milk, ice cream, paneer, and ghee, as well as edible oils and fresh produce under the 'SaSafal' brand.
NCOL, a multi-state cooperative society, aims to promote organic farming through cooperative models, creating organic clusters and ensuring fair trade practices. It is supported by institutions such as NDDB, NAFED, NCDC, GCMMF Ltd, and NCCF.
