Mars Snacking and Unreasonable Group Announce Unreasonable Food™ Year 1 Venture Cohort Aiming to Redefine the Future of Sustainable Food
Source: The DairyNews
Today, as part of the Unreasonable Food ™ collaboration, Mars and Unreasonable Group announced the inaugural cohort of companies positioned to re-define our food systems.
Mars in collaboration with Unreasonable Group, has helped select fifteen purpose-led, growth stage ventures and their leaders, for their potential to drive impact at scale across the food value chain. This next stage of the Unreasonable Food program will positively impact sustainability goals – including the Mars Net Zero Roadmap and 2030 goals of reducing emissions by 50% and beyond.
To identify the Unreasonable Food inaugural cohort, the selection committee reviewed a host of innovative and entrepreneurial disrupters in the food space, all focused on four distinct pillars: Shaping the Future of Food, Improving Farmer Livelihood, Transforming Food Supply Chains, and Reimagining Sustainable Packaging.
Mars and Unreasonable Group have selected the first Unreasonable Food ventures, which consists of fifteen cohorts that are headquartered across five continents, operating in nearly forty countries around the globe. The ventures were chosen through a rigorous selection process based on factors such as their problem statement and solution mind-set, technology readiness and differentiation, funding and traction, potential impact, scalability, and timeline to partner.
"We are excited to welcome these ventures to the Unreasonable Food family," said Daniel Epstein, CEO of Unreasonable Group. "Their innovative solutions and commitment to creating a more regenerative, inclusive, and equitable future of food align perfectly with our mission. We look forward to supporting their growth and connecting them with Mars to drive lasting mutual impact and value."
Mars recently unveiled its innovative open-source action plan—the Mars Net Zero Roadmap—to accelerate action toward achieving Net Zero emissions, which includes a new target to cut carbon in half by 2030 across its full value chain. The Year 1 cohort includes ventures dedicated to helping jump-start this reduction in greenhouse gasses and carbon emissions, while also providing innovative thinking in more circular packaging for the more sustainable world we want tomorrow.
"At Mars Snacking, our Purpose is inspiring moments of everyday happiness," said Amanda Davies, Chief R&D, Procurement and Sustainability Officer for Mars Snacking. "We're thrilled to deliver on that mission through Unreasonable Food in support of innovative ventures that have the potential to transform our food systems and contribute to Mars sustainability goals."
The Year 1 Unreasonable Food cohort will participate in a comprehensive program that includes mentorship, access to resources and networks, and opportunities for collaboration with Mars and other industry leaders. The program aims to provide a catalytic effect on the growth and impact of these ventures towards the goal of more sustainable and resilient food system for all.
To identify the Unreasonable Food inaugural cohort, the selection committee reviewed a host of innovative and entrepreneurial disrupters in the food space, all focused on four distinct pillars: Shaping the Future of Food, Improving Farmer Livelihood, Transforming Food Supply Chains, and Reimagining Sustainable Packaging.
Mars and Unreasonable Group have selected the first Unreasonable Food ventures, which consists of fifteen cohorts that are headquartered across five continents, operating in nearly forty countries around the globe. The ventures were chosen through a rigorous selection process based on factors such as their problem statement and solution mind-set, technology readiness and differentiation, funding and traction, potential impact, scalability, and timeline to partner.
"We are excited to welcome these ventures to the Unreasonable Food family," said Daniel Epstein, CEO of Unreasonable Group. "Their innovative solutions and commitment to creating a more regenerative, inclusive, and equitable future of food align perfectly with our mission. We look forward to supporting their growth and connecting them with Mars to drive lasting mutual impact and value."
Mars recently unveiled its innovative open-source action plan—the Mars Net Zero Roadmap—to accelerate action toward achieving Net Zero emissions, which includes a new target to cut carbon in half by 2030 across its full value chain. The Year 1 cohort includes ventures dedicated to helping jump-start this reduction in greenhouse gasses and carbon emissions, while also providing innovative thinking in more circular packaging for the more sustainable world we want tomorrow.
"At Mars Snacking, our Purpose is inspiring moments of everyday happiness," said Amanda Davies, Chief R&D, Procurement and Sustainability Officer for Mars Snacking. "We're thrilled to deliver on that mission through Unreasonable Food in support of innovative ventures that have the potential to transform our food systems and contribute to Mars sustainability goals."
The Year 1 Unreasonable Food cohort will participate in a comprehensive program that includes mentorship, access to resources and networks, and opportunities for collaboration with Mars and other industry leaders. The program aims to provide a catalytic effect on the growth and impact of these ventures towards the goal of more sustainable and resilient food system for all.
